Customization refers to the process of tailoring products, services, or experiences to meet individual needs. It allows users to personalize features, designs, or functions according to their preferences.
| Feature | Description |
| Product | Adjusting design, color, or function |
| Service | Customizing support or delivery options |
| User Experience | Personalized interface or content |
| Technology | Configurable settings in software/apps |
Customization enhances user satisfaction and promotes brand loyalty. It is widely used in industries like fashion, tech, and e-commerce. However, it can also increase complexity and costs. Balancing personalization with efficiency is key for businesses.